Good Energy Campaign

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Good energy

Brief:

Promote the 'Good Energy' electricity provider to middle class young families. 

Outcome:

Good Energy are a sustainable energy company using renewable energy sources to power peoples homes. They came to our university for a three day live brief brain storm, the task was to promote their company to middle class families and make them stand out from their competitors. What I came up with in those three days was to create this slogan "Bring Nature Home", the campaign was to create a turn tube station platform and terminals, coming from west London, into more of a natural place by placing vinyls down tube corridors to platforms. Plant pots with seeds in will be given out to commuters so they can take a part of nature home. 

 
 
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