Good Energy Campaign
Promote the 'Good Energy' electricity provider to middle class young families.
Good Energy are a sustainable energy company using renewable energy sources to power peoples homes. They came to our university for a three day live brief brain storm, the task was to promote their company to middle class families and make them stand out from their competitors. What I came up with in those three days was to create this slogan "Bring Nature Home", the campaign was to create a turn tube station platform and terminals, coming from west London, into more of a natural place by placing vinyls down tube corridors to platforms. Plant pots with seeds in will be given out to commuters so they can take a part of nature home.