Gauloises: Rebrand packaging

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Gauloises re-design

Brief:

Reduce the amount of cigarette butts disposed unethically in ski resorts. 

Outcome:

I redesigned cigarette packaging sold in mountain resorts to allow for butts to be discarded ethically, contained in one place. The packaging has an ashtray built in in order to contain the butts and therefore all materials to be disposed of at once. The ashtray component is heat resistant, so there is no chance of the packing catching fire, there is also a seal in the lid so the smell of stale cigarette butts are contained within the ashtray unit. 

The marketing strategies can be extended to beach resorts were the largest amount of waste is cigarette butts.